Company

WeightWatchers

Role

UX Design Manager

Year

2020

myWW Launch

At WW, the company introduces a new Food Program every two years. In 2020, we launched myWW—the most successful program in WW history.

Every new program was a massive cross-company effort, and my role centered on shaping the product strategy and leading design work that directly impacted how members joined and engaged with the app.

Multiple mobile screenshots of the WW app

Project Story

I partnered with two designers on my team to reimagine the member assessment—the critical first step in the journey. Our goal was to streamline the experience while making it feel deeply personalized. By reducing friction and tailoring the assessment to individual needs, we were able to connect members to the right Food Program more quickly and with greater confidence.

Project Story

I partnered with two designers on my team to reimagine the member assessment—the critical first step in the journey. Our goal was to streamline the experience while making it feel deeply personalized. By reducing friction and tailoring the assessment to individual needs, we were able to connect members to the right Food Program more quickly and with greater confidence.

My Contributions

  • Co-crafted product strategy for the myWW launch, aligning design with business goals

  • Led and supported two designers to streamline the member assessment experience

  • Designed for both personalization and efficiency, ensuring a smoother onboarding flow

  • Collaborated cross-functionally across Product, Engineering, and Marketing during a high-stakes launch

  • Helped deliver measurable impact: record subscriptions, reduced cancellations, and improved member satisfaction

New Member Experience

Screenshots of new memeber onboarding
Screenshots of new memeber onboarding

Existing Member Experience

Screenshots of existing member onboarding
Screenshots of existing member onboarding

Our Impact

myWW drove the highest number of new subscriptions, the lowest cancellations, and the happiest member feedback WW had ever seen. It became a blueprint for how product strategy and thoughtful design could elevate a company-wide launch.

Project Stats

  • Most successful program launch in WW history — highest new subscriptions to date

  • Lowest cancellation rate compared to prior Food Programs

  • Record member satisfaction scores — “happiest members yet”

Sketches of WW explorations

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