Company

WeightWatchers

Role

UX Design Manager

Year

2020

Integrating Partnerships

Supporting members isn’t just about food and fitness—it’s also about helping them manage stress, find balance, and stay motivated.

To deepen that support, we introduced new experiences within the WW app that made it easier for members to discover meditations and activities tailored to their needs.


Three screenshots of the mobile apps partnerships with Aptiv and Headspace

Project Story

By partnering with leading content providers like Aaptiv and Headspace, we surfaced trusted, high-quality resources directly in the WW experience. These partnerships provided members with new ways to explore mindfulness and activity practices without leaving the app—whether they wanted a quick meditation to reset or a guided workout to try something new.

Project Story

By partnering with leading content providers like Aaptiv and Headspace, we surfaced trusted, high-quality resources directly in the WW experience. These partnerships provided members with new ways to explore mindfulness and activity practices without leaving the app—whether they wanted a quick meditation to reset or a guided workout to try something new.

My Contributions

  • Helped shape and support the integration of partner content into the WW app

  • Ensured members could easily find meditations and activities that matched their needs

  • Collaborated with cross-functional teams to highlight partners like Aaptiv and Headspace

  • Advocated for a scalable framework to bring in additional partners over time

  • Framed the initiative as a way to expand the wellness ecosystem, not just add features

Partnership Placement Options
Screenshot of wireframes showing two options for partnershoip placement options on MyDay
Screenshot of wireframes showing two options for partnershoip placement options on MyDay
Partnership Contextualized Content
Screenshot of wireframes showing how partnership content could be contextualized throughout the app
Screenshot of wireframes showing how partnership content could be contextualized throughout the app

Our Impact

This initiative set the stage for even more partnerships to come, creating a foundation for WW to continually expand its wellness ecosystem and give members fresh, relevant content that aligns with their goals.

Project Stats

  • 2 major partners surfaced (Aaptiv + Headspace)

  • 3 pathways for members: meditation, activity, mindset

  • Framework created to scale to future partnerships

Sketches of WW explorations

‹ Activity Redesign

Sleep Launch ›