Company

WeightWatchers

Role

UX Design Manager

Year

2020

Activity Redesign

While WW members understood the value of moving more, sustained activity was one of the hardest behaviors to adopt and maintain.

The question wasn’t just what workouts to offer, but how to design an experience that addressed the real barriers keeping members from being active.

Three screenshots of the mobile apps activity tracker

Project Story

Partnering with the WW Science team, I helped create a behavior change framework to ground our product strategy. I educated cross-functional partners—including Product, Engineering, and Content—on the science of habit formation and the unique challenges of sustaining activity. Through a series of facilitated workshops, we explored the psychological, social, and environmental barriers members faced, and translated these into actionable design opportunities.

This work informed how we curated fitness content with partners like Aaptiv and Headspace, ensuring the experiences weren’t just engaging but also aligned with evidence-based behavior change principles.

Project Story

Partnering with the WW Science team, I helped create a behavior change framework to ground our product strategy. I educated cross-functional partners—including Product, Engineering, and Content—on the science of habit formation and the unique challenges of sustaining activity. Through a series of facilitated workshops, we explored the psychological, social, and environmental barriers members faced, and translated these into actionable design opportunities.

This work informed how we curated fitness content with partners like Aaptiv and Headspace, ensuring the experiences weren’t just engaging but also aligned with evidence-based behavior change principles.

My Contributions

  • Partnered with the WW Science team to co-create a behavior change framework for activity


  • Educated cross-functional partners (Product, Engineering, Design, Content) on evidence-based behavior change principles


  • Facilitated 3 workshops to uncover member barriers to activity and translate them into design opportunities


  • Helped align fitness content strategy with behavioral science insights to support lasting habits


  • Positioned activity as a core wellness pillar alongside food and mindset within the WW product experience

Member Jounrey Map
Behavior Mapping Framework
Screenshot of the design file
Screenshot of the design file

Our Impact

The framework became the foundation for how WW thought about activity: not just surfacing workouts, but designing interventions that lowered barriers and built lasting habits. It positioned activity alongside food and mindset as a core wellness pillar—anchored in science, validated by user insight, and actionable through design.

Project Stats

  • 4 behavior change principles co-created with the Science team to guide product strategy for activity

  • 3 cross-functional workshops facilitated with Product, Engineering, Design, and Content to explore member barriers

  • 6+ key barriers to sustained activity identified (e.g., time, motivation, environment), each mapped to design opportunities

Sketches of WW explorations

‹ Food Tracking Evolution

Integrating Partnerships ›