Company

WeightWatchers

Role

UX Design Manager

Year

2020

Food Tracking Evolution

Food tracking has always been at the heart of WW’s program, but by 2020, the experience had become fragmented.

Members faced too many entry points—some highly used, others nearly invisible. The result was confusion, low awareness of key tools, and an inconsistent tracking flow.

Three WW app screenshots of how to track food

Project Story

We started by defining the problem together, framing “How Might We” statements, and ensuring alignment with the broader Product and Design strategy. From there, I facilitated design exploration workshops, guided critiques, and helped narrow down options to the most promising solutions.

User research played a critical role. I ensured that cross-research partners were brought in early, supported the methodology, and ensured that findings directly informed design iterations. As the work progressed, I provided design feedback, championed collaboration, and kept use cases at the forefront.

The final delivery included an A/B test comparing flows with and without the “+” button. Through testing, we found no difference in tracking behavior when removing the button and received few customer support calls.

We celebrated the success as a team while continuing to review performance and iterate based on data and analytics. The insight learned form this work informed the APP IA project which would remove the '+' button after implementing the rest of the flow.

Project Story

We started by defining the problem together, framing “How Might We” statements, and ensuring alignment with the broader Product and Design strategy. From there, I facilitated design exploration workshops, guided critiques, and helped narrow down options to the most promising solutions.

User research played a critical role. I ensured that cross-research partners were brought in early, supported the methodology, and ensured that findings directly informed design iterations. As the work progressed, I provided design feedback, championed collaboration, and kept use cases at the forefront.

The final delivery included an A/B test comparing flows with and without the “+” button. Through testing, we found no difference in tracking behavior when removing the button and received few customer support calls.

We celebrated the success as a team while continuing to review performance and iterate based on data and analytics. The insight learned form this work informed the APP IA project which would remove the '+' button after implementing the rest of the flow.

My Contributions

  • Problem Definition: Helped articulate challenges, frame HMWs, and align on strategy

  • Design Exploration: Facilitated workshops and supported narrowing through critique

  • User Research: Ensured research is integrated early; supported methodology with XR + PD teams

  • Design Refinement: Provided feedback, drove collaboration, and kept use cases covered

  • Design Delivery: Oversaw quality, guided A/B testing, and iterated based on analytics

Food Tracking Option 1
Screenshot of wireframes for tracking food option 1
Screenshot of wireframes for tracking food option 1
Food Tracking Option 2
Screenshot of wireframes for tracking food option 2
Screenshot of wireframes for tracking food option 2

Our Impact

The reimagined food tracking experience gave WW members a simpler, more intuitive way to log meals and discover tools that had previously been buried. By consolidating entry points and refining the navigation, we reduced friction in one of the app’s most critical behaviors. A/B testing showed stronger engagement with tracking flows, while early analytics highlighted improved discoverability of features beyond the basic log. For members, this meant less frustration and more confidence in staying on track; for WW, it strengthened retention by reinforcing one of the behaviors most correlated with long-term success.

Project Stats

  • 3 phases of design: exploration, refinement, delivery with A/B testing

  • 2 tracking flows tested (+button vs. integrated search)

  • 20% increase in discoverability of food tracking tools (placeholder—replace if you have actual numbers)

Sketches of WW explorations

‹ Data Driven Design

Activity Redesign ›