Company
WeightWatchers
Role
UX Design Manager
Year
2020
Food Tracking Evolution
Food tracking has always been at the heart of WW’s program, but by 2020, the experience had become fragmented.
Members faced too many entry points—some highly used, others nearly invisible. The result was confusion, low awareness of key tools, and an inconsistent tracking flow.
Project Process
We started by defining the problem together, framing “How Might We” statements, and ensuring alignment with the broader Product and Design strategy. From there, I facilitated design exploration workshops, guided critiques, and helped narrow down options to the most promising solutions.
Project Themes
Shifting Landscape
As part of the broader tracking redesign, we reimagined the app’s navigation to reflect WW’s evolution beyond weight loss—expanding into new pillars like Sleep, Mindset, and Activity.
Data revealed that 85% of tracking began through the search bar, while the + button saw minimal engagement. This dependency made it clear: food tracking couldn’t hinge on a single entry point.
Design Challenges
Further complicating the experience, the search bar on the home screen wasn’t functional—it acted as a static trigger rather than an input field.
Meanwhile, the Brand team was ushering in a new identity: WW—Wellness That Works. Our design evolution needed to embody that shift.
User Testing
To best inform the design direction, we conducted usability test with two prototypes.
We found that points 'left' was more intuition for existing members than 'remaining.' And, new and existing members preferred option A's meal breakdown for the search state.
Project Impact
The reimagined food tracking experience gave WW members a simpler, more intuitive way to log meals and discover tools that had previously been buried.
By consolidating entry points and refining the navigation, we reduced friction in one of the app’s most critical behaviors. A/B testing showed stronger engagement with tracking flows, while early analytics highlighted improved discoverability of features beyond the basic log. For members, this meant less frustration and more confidence in staying on track; for WW, it strengthened retention by reinforcing one of the behaviors most correlated with long-term success.