Company
Hyatt
Role
UX Design Manager
Year
2025
Ensuring Accessibility
As Hyatt expanded its digital ecosystem, many guest-facing workflows were powered by external vendors whose UI didn’t always reflect Hyatt’s premium brand or meet accessibility expectations.
Our challenge was to ensure a consistent, high-quality guest experience—regardless of who built the underlying technology.
Project Process
I partnered with vendors and internal design teams to align on Hyatt’s brand and accessibility standards. Together, we established design guidelines and review processes to make sure each vendor’s UI reflected Hyatt’s tone, visual identity, and attention to detail.
To raise the quality bar, I introduced accessibility auditing into our workflow using the Stark plugin. This tool allowed teams to test color contrast, hierarchy, and legibility directly within Figma—turning accessibility from a compliance checkbox into a measure of design excellence.
Project Themes
By tying accessibility to brand quality, we elevated both. Vendor-built experiences became more consistent, cohesive, and inclusive. These improvements not only strengthened Hyatt’s digital brand presence but also reinforced its hospitality values—ensuring every guest, regardless of ability, could engage with confidence and ease.
Project Impact
The initiative elevated Hyatt’s digital experience through stronger brand cohesion and accessibility. It built trust with guests, empowered vendors to design inclusively, and set a new quality standard across the product ecosystem.