Company

WeightWatchers

Role

UX Design Manager

Year

2020

Food Tracking Evolution

Food tracking has always been at the heart of WW’s program, but by 2020, the experience had become fragmented.

Members faced too many entry points—some highly used, others nearly invisible. The result was confusion, low awareness of key tools, and an inconsistent tracking flow.

Three WW app screenshots of how to track food
Three WW app screenshots of how to track food

The Brand team was working on a new brand identity for WeightWatchers.

We become:

WW - Wellness That Works

~85% of users entered tracking from search.

With the evolution of the navigation structure, we needed to reimagine where tracking tools lived.

Initially, tracking tools had low awareness among members and, of course, usage.

We tested two different tracking workflows with existing members.

Tracking Flow A

Tracking Flow B

Impact

The reimagined food tracking experience gave WW members a simpler, more intuitive way to log meals and discover tools that had previously been buried.

By consolidating entry points and refining the navigation, we reduced friction in one of the app’s most critical behaviors. A/B testing showed stronger engagement with tracking flows, while early analytics highlighted improved discoverability of features beyond the basic log. For members, this meant less frustration and more confidence in staying on track; for WW, it strengthened retention by reinforcing one of the behaviors most correlated with long-term success.

Sketches of WW explorations
Sketches of WW explorations

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