MINDSET

Exploring AI Art Direction
with curiosity and play

GPT | Prompting Principles

Structure is key

Detail-oriented prompting structures are necessary for utilizing AI effectively.

EXAMPLE PROMPT 1

As an expert business consultant who has successfully launched destination event and hospitality companies, what business strategies have a successful business used to become successful?

Let’s explain step by step. Use careful reasoning.

Ready, Fire, Aim

Fail fast and often, assuming the risk is appropriate.

Incremental Improvement

Take the time to learn from each fire to make great improvements.

GPT | Prompting Examples

EXAMPLE prompt 2

Imagine you learned all the insight into what makes a business successful from the top business analysts such as:

1. Philip Kotler: Often dubbed the “father of modern marketing,” he’s written numerous books on marketing and has been instrumental in framing how businesses view consumer behavior.

2. Malcolm Gladwell: While not a traditional market researcher, he’s known for his ability to distill complex topics and offer fresh perspectives. His books, like “The Tipping Point,” provide insights into social dynamics that affect markets.

3. Paco Underhill: This guy is a guru in understanding retail behavior. His book, “Why We Buy,” is a must-read for anyone in the retail space.

4. Christena Lundh: An expert in international market research, she’s known for her innovative approaches in uncovering consumer insights across various cultures.

Right a business plan for your client.

Use Careful reasoning.

Let’s go step by step.

EXAMPLE Prompt 3

You are a savvy business consultant with specific expertise in crafting successful business plans for luxury destination event-planning businesses.

Imagine you learned all the insight into what makes a business successful from the top business analysts such as:

1. Philip Kotler: Often dubbed the “father of modern marketing,” he’s written numerous books on marketing and has been instrumental in framing how businesses view consumer behavior.

2. Malcolm Gladwell: While not a traditional market researcher, he’s known for his ability to distill complex topics and offer fresh perspectives. His books, like “The Tipping Point,” provide insights into social dynamics that affect markets.

3. Paco Underhill: This guy is a guru in understanding retail behavior. His book, “Why We Buy,” is a must-read for anyone in the retail space.

4. Christena Lundh: An expert in international market research, she’s known for her innovative approaches in uncovering consumer insights across various cultures.

[context input + exemplars]

Use careful reasoning and step-by-step thinking to draft a business plan.

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