Company
WeightWatchers
Role
UX Design Manager
Year
2020
Integrating Partnerships
Supporting members isn’t just about food and fitness—it’s also about helping them manage stress, find balance, and stay motivated.
To deepen that support, we introduced new experiences within the WW app that made it easier for members to discover meditations and activities tailored to their needs.
Project Process
By partnering with leading content providers like Aaptiv and Headspace, we surfaced trusted, high-quality resources directly in the WW experience. These partnerships provided members with new ways to explore mindfulness and activity practices without leaving the app—whether they wanted a quick meditation to reset or a guided workout to try something new.
Project Themes
Wayfinding
Identifying where the 3rd party content would live was key for users ability to navigate their way throughout the mobile app.
Key to this project was ensuring that the right content appeared at the right moment using the appropriate branding.
Extensibility
After generating a handful of brand and design systems approved solutions, I facilitated design critiques to narrow down the final direction.
Sleep Pillar
After creating framework for integrated content, we expanded to a new pillar, Sleep.The sleep experience allowed users to track their sleep while gaining access to 3rd party audio content.
Project Impact
Impact
This initiative set the stage for even more partnerships to come, creating a foundation for WW to continually expand its wellness ecosystem and give members fresh, relevant content that aligns with their goals.