Company

WeightWatchers

Role

UX Design Manager

Year

2018 - 2020

Design Team Management

As a Product Design Manager at WW, I led a team of over six talented designers focused on building tools that help members eat more mindfully, stay active, and adopt a positive mindset.

My role was equal parts strategist, coach, and connector—ensuring my team had the guidance, structure, and collaborative space they needed to thrive.

Screenshots of the WW mobile app

Project Story

At the company level, I worked to bridge gaps between design, product, engineering, science, and business partners. Building strong relationships across marketing, branding, and engineering allowed design to be seen as a trusted partner in shaping the member experience.


Project Story

At the company level, I worked to bridge gaps between design, product, engineering, science, and business partners. Building strong relationships across marketing, branding, and engineering allowed design to be seen as a trusted partner in shaping the member experience.


Contributions

  • Company Impact: Bridged design with product, engineering, science, and business partners; built strong stakeholder relationships

  • Product Impact: Guided exploration of new product strategies; aligned design with product strategy; supported PM during resource gaps

  • Individual Impact: Coached and empowered designers; grew newer designers’ confidence; expanded senior designers’ influence

  • Cultural Impact: Scaled design operations for a 30+ person team; improved onboarding, hiring, tools, and documentation; fostered a positive design culture through rituals and standards

Sketch-A-Robics Team Photo
Good-Bye Messages
Screenshot of the design file
Screenshot of the design file

My Impact

On the product side, I guided the team in exploring new strategies and opportunities, ensuring alignment with both design and product goals. I even stepped in to support product management during under-resourced moments—writing Jira tickets and keeping initiatives moving forward.

At the individual level, I focused on growth. I coached designers to develop their craft, expand their communication styles, and build influence. Newer designers gained confidence and clarity, while senior designers reached new levels of leadership and impact.

Culturally, I orchestrated the evolution of design operations for a 30+ person organization—standardizing hiring and onboarding processes, managing tools, and creating scalable documentation. Through rituals and process improvements, I fostered a positive design culture grounded in clarity, collaboration, and craftsmanship.

Project Stats

  • 6+ designers directly managed and coached

  • 30+ designers org-wide influenced through ops and culture leadership

  • 4 areas of impact (company, product, individual, culture) established through initiatives

Sketches of WW explorations

‹ Evolving The Levels Matrix

Cultivating Culture ›