Company

WeightWatchers

Role

UX Design Manager

Year

2018

APP IA

By 2018, the WW mobile app had evolved into a comprehensive ecosystem—encompassing food, activity, mindset, community, and partnerships—but its navigation hadn’t kept pace.

Members faced numerous entry points, inconsistent flows, and difficulty in finding high-value features such as tracking, badges, and editorial content. Time-sensitive information was often buried, and our design standards weren’t consistent across surfaces.


Three Recipe Designs

Project Story

The App IA project aimed to address this. Our goals were to reduce friction in core behaviors, such as food and weight tracking, expand the breadth of the WW program, and create an intuitive, holistic navigation framework that met members where they were.

We anchored the work in design principles: fluid (seamless connections across the app), contextual (surface content at the right time, in the right place), and holistic (designing for the full journey, not isolated needs). From there, we defined member goals spanning food, healthy habits, insights, activity, mindset, community, and partnerships.

My role was to help guide the process across problem definition, design exploration, testing, and delivery. I advised on problem framing and “How Might We” statements, facilitated multidisciplinary critiques, and ensured alignment with product and design strategy. I supported research integration—bringing XR and PM teams into the process early—and translated findings into qualitative success outcomes (e.g., “Favorites are easy to find, access, and track”).

Project Story

The App IA project aimed to address this. Our goals were to reduce friction in core behaviors, such as food and weight tracking, expand the breadth of the WW program, and create an intuitive, holistic navigation framework that met members where they were.

We anchored the work in design principles: fluid (seamless connections across the app), contextual (surface content at the right time, in the right place), and holistic (designing for the full journey, not isolated needs). From there, we defined member goals spanning food, healthy habits, insights, activity, mindset, community, and partnerships.

My role was to help guide the process across problem definition, design exploration, testing, and delivery. I advised on problem framing and “How Might We” statements, facilitated multidisciplinary critiques, and ensured alignment with product and design strategy. I supported research integration—bringing XR and PM teams into the process early—and translated findings into qualitative success outcomes (e.g., “Favorites are easy to find, access, and track”).

My Contributions

  • Advised on problem framing and “How Might We” alignment with product strategy

  • Facilitated design exploration sessions and multidisciplinary critiques with PM, XR, and Eng

  • Ensured user research integration, supporting methodology, and early involvement of XR teams

  • Guided design refinement, ensuring collaboration and coverage of use cases across flows

  • Defined qualitative success metrics (e.g., discoverability of favorites, clarity of tracking flows)

  • Helped establish the My Day framework, consolidating entry points and standardizing card types and dashboards

  • Advocated for scalable IA patterns to support partnerships, promotions, and future wellness expansions


IA Implementation Phases
Navigation Direction
Screenshot of the design file
Screenshot of the design file

My Impact

The resulting IA introduced a more cohesive My Day framework, consolidated tracking entry points, and established scalable patterns for cards, dashboards, tasks, and content. It gave WW a foundation for consistent navigation, improved discoverability, and a stronger platform to scale into new wellness areas.

Proejct Stats:

  • 4 fragmented experiences consolidated into one streamlined app framework with My Day as the central hub

  • 30+ user interviews + usability tests conducted to validate navigation, card design, and tracking flows

  • 6 core member goals (food, healthy habits, insights, activity, mindset, community) directly mapped into the new IA structure

Sketches of WW explorations

‹ Cultivating Culture

AP Web App Evolution ›