Company

WeightWatchers

Role

UX Design Manager

Year

2020

Integrating Partnerships

Supporting members isn’t just about food and fitness—it’s also about helping them manage stress, find balance, and stay motivated.

To deepen that support, we introduced new experiences within the WW app that made it easier for members to discover meditations and activities tailored to their needs.

Identifying where the 3rd party content would live was key for users ability to navigate their way throughout the mobile app.

Key to this project was ensuring that the right content appeared at the right moment using the appropriate branding.

Now that we have an established direction, design implementation can kick off.

After generating a handful of brand and design systems approved solutions, I facilitated design critiques to narrow down the  final direction.

After creating framework for integrated content, we expanded to a new pillar, Sleep.

The sleep experience allowed users to track their sleep while gaining access to 3rd party audio content.

Our Impact

This initiative set the stage for even more partnerships to come, creating a foundation for WW to continually expand its wellness ecosystem and give members fresh, relevant content that aligns with their goals.

Sketches of WW explorations

Sketches of WW explorations

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